# 💬 Building Good Prompts

## Overview

Through the Maax AI Web App, you can configure Sales AI to:

1. Define a product that needs to be sold to a prospect&#x20;
2. A strategy that you would like to use (i.e. "be empathetic, but make it clear that the deadline for signing up is tomorrow")&#x20;
3. A goal and a goal link (i.e. "get people to book a call with a salesperson on the specified link").

In general, it takes about 7 days to optimize Sales AI.&#x20;