> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/3.-goal-and-goal-url.md).

# 3. Goal and Goal URL

{% embed url="<https://www.loom.com/share/02945873cb874176a785699aab033372?sid=3ef27ccf-bb69-4fd1-9cc9-c03e763d30c1>" %}

### Goals

Goals depend on your sales strategy and the customer's position in the sales cycle. For more expensive items or services, your goal might be to get the customer to book a demo or discovery call.

![](/files/VP9TqCIXpqWrprIHE55I)

Here's an example of a goal for the Sales AI:

**Title:** Book a Discovery Call

**Description:** The primary objective is to encourage the prospect to book a discovery call. Use persuasive language to highlight the value and benefits of having a one-on-one discussion. Mention how this call can provide personalized solutions and address their specific needs. If the prospect shows interest, guide them towards scheduling the call using the provided link.

Goal URL: [www.yourwebsite.com/book-a-call](http://www.yourwebsite.com/book-a-call)


---

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