# 3. Goal and Goal URL {% embed url="" %} ### Goals Goals depend on your sales strategy and the customer's position in the sales cycle. For more expensive items or services, your goal might be to get the customer to book a demo or discovery call. ![](/files/VP9TqCIXpqWrprIHE55I) Here's an example of a goal for the Sales AI: **Title:** Book a Discovery Call **Description:** The primary objective is to encourage the prospect to book a discovery call. Use persuasive language to highlight the value and benefits of having a one-on-one discussion. Mention how this call can provide personalized solutions and address their specific needs. If the prospect shows interest, guide them towards scheduling the call using the provided link. Goal URL: [www.yourwebsite.com/book-a-call](http://www.yourwebsite.com/book-a-call) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://documentation.maax.ai/main/setup-your-ai/sales-ai/3.-goal-and-goal-url.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.