Step 1 – Starting your Zap

#1 – Identify your initial trigger for your Zap

#2 to #4 – Identify the business logic to filter your prospects before it hits Maax

i.e. what field/segment in your CRM are you targeting? Label = “Checkout Lead”? It will vary depending on your industry and tech strategy. This will ensure that your AI is responding to the segment that you actually want to target

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