# Step 1 –  Starting your Zap

**#1 – Identify your initial trigger for your Zap**

<figure><img src="https://468569185-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJl2zftYmeGMrSkfkRKrj%2Fuploads%2FYwNXKoujrDaDvOxNZXQ6%2Fimage.png?alt=media&#x26;token=a7bd0a76-2f99-484e-be78-2e566124d4c5" alt=""><figcaption></figcaption></figure>

**#2 to #4** – Identify the business logic to filter your prospects before it hits Maax

i.e. what field/segment in your CRM are you targeting? Label = “Checkout Lead”? It will vary depending on your industry and tech strategy. This will ensure that your AI is responding to the segment that you actually want to target

<figure><img src="https://468569185-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJl2zftYmeGMrSkfkRKrj%2Fuploads%2FN7FUJEquDthmLsCzHpBx%2Fimage.png?alt=media&#x26;token=1eb0ecba-63d5-4431-87de-d95a48823475" alt=""><figcaption></figcaption></figure>