# Step 1 –  Starting your Zap

**#1 – Identify your initial trigger for your Zap**

<figure><img src="/files/MacPkMlhkdxJCULnpwiP" alt=""><figcaption></figcaption></figure>

**#2 to #4** – Identify the business logic to filter your prospects before it hits Maax

i.e. what field/segment in your CRM are you targeting? Label = “Checkout Lead”? It will vary depending on your industry and tech strategy. This will ensure that your AI is responding to the segment that you actually want to target

<figure><img src="/files/1HfJDEnFQ9OjoQPTAPtN" alt=""><figcaption></figcaption></figure>


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