# Dataflow

## **Maax's basic data flow goes as follows**

1. You send the incoming question(s) from your prospect to Maax AI
2. Maax AI takes about 30 seconds to a minute to generate a response
   1. **`Optional`** If Maax doesn't know the answer or needs outside intervention it will ping a webhook through our[ Emergency Notification](https://documentation.maax.ai/main/setup-your-ai/customer-support-ai/emergency-notification-setting) feature
   2. **`Optional`** If a prospect requests a follow-up, Maax follow up with them at the determined time. On top of that, if Maax notices a drop-off in communication, it will automatically follow up based on the context of the conversation
3. Maax AI pings the receiving webhook (more details in our [APIs](https://documentation.maax.ai/main/technical-guides/apis) section)
4. You send the answer to your prospect