# Answer Generation With MAAX AI

Take a look at the image below:

<figure><img src="/files/34XDXWpahDCtrcRulHaK" alt=""><figcaption><p>Answer generation &#x26; retrieval</p></figcaption></figure>

As you can see, whenever you receive a message that you want to be responded to you will be calling MAAX AI API. You will need to perform two separate actions to finally receive a response that can be sent back to your prospect:

* Initiate answer generation
* Retrieve answer

There are multiple reasons our engineering team decided to keep these two seemingly similar functions separate:

1. **More control:** meaning that you can send back the generated message of platform more easily.
2. **Scaling:** We designed MAAX API to handle millions of messages every hour. Keeping those two endpoints separate was pivotal for making possible.&#x20;
3. **Better integration:** You may want to inegratee the MAAX AI answer generation routines in your existing (custom) tech stack. Keeping these endpoints separate allows your tech team to achieve this.&#x20;

In addition, as you can see there is normally a delay between the answer generation and answer retrieval. Here is why:

* **MAAX AI is so much more than a clone of a LLM model:** In the backend MAAX AI performs complex math, data analysis, text analysis and other computationally intense proceedures to craft that perfect response. And it takes some time. Sometimes up to a minute.&#x20;
* **Customer (Prospect) Experience:** the messages we craft are designed to feel as "human" as possible. So if someone sends an email to your customer support and receives an answer within a minute then the prospect is likely to be suspicious of how this was generated. Having a 15 minute delay creates a much more "human" feeling to the entire experience. Thats also why we generally are skeptical about chatbots.&#x20;

{% hint style="info" %}
To get a better understanding & intuition about why it makes sense to create some delay between when the sender sends a message and they receive an answer we recommend that you familiarize yourself with a concept of "Uncanny Valley". Here are some great resources to do so:

* <https://www.youtube.com/watch?v=VmgS2JltwX4>
* <http://people.cs.luc.edu/whonig/comp-388-488-robotics/course-materials/course-reading-materials/UncannyValleyGrapicsmcg2008040011.pdf>
  {% endhint %}


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