# How does it work? ## Maax has two core features ### Customer AI Your **support** team's best friend! * Same-day start-up time * You feed Maax with relevant documents (SOPs, FAQs, Product Info, Videos, etc.), and it will learn all of the provided information and can start responding to customer inquiries ASAP ### Sales AI Your **sales** team's best friend! * It can take up to 30 days to warm up and optimize itself depending on the volume of traffic it receives * You're able to configure: * **Product** -> *What you're selling* * **Strategy -->** *Be empathetic, but make it clear that the deadline for signing up is tomorrow* * **Goal + Goal URL -->** *Get people to book a call with a salesperson on the specified link* {% hint style="info" %} Built like a "persuasive engine", Maax AI will communicate with your prospect in a way that maximizes the chances of the provided goal being met (i.e. booking a call, recovering an abandoned cart). {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://documentation.maax.ai/main/start-here/welcome-to-maax/how-does-it-work.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.