> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/start-here/welcome-to-maax/how-does-it-work.md).

# How does it work?

## Maax has two core features

### Customer AI 

Your **support** team's best friend!

* Same-day start-up time
* You feed Maax with relevant documents (SOPs, FAQs, Product Info, Videos, etc.), and it will learn all of the provided information and can start responding to customer inquiries ASAP

### Sales AI

Your **sales** team's best friend!

*  It can take up to 30 days to warm up and optimize itself depending on the volume of traffic it receives
* You're able to configure:
  * **Product** -> *What you're selling*
  * **Strategy -->** *Be empathetic, but make it clear that the deadline for signing up is tomorrow*
  * **Goal + Goal URL -->** *Get people to book a call with a salesperson on the specified link*

{% hint style="info" %}
Built like a "persuasive engine", Maax AI will communicate with your prospect in a way that maximizes the chances of the provided goal being met (i.e. booking a call, recovering an abandoned cart).
{% endhint %}


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