> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/1.-product.md).

# 1. Product

{% embed url="<https://www.loom.com/share/f6f922e8df5c48d98b713cd0a8059db4?sid=c1330b26-0f18-460f-ab4a-eecfd4431f82>" %}

The first step in setting up your Sales AI is defining your product. Each product requires a title and a description. The title should be clean and recognizable, as it will be referenced by the AI.&#x20;

![](https://468569185-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJl2zftYmeGMrSkfkRKrj%2Fuploads%2FdRHESnSayRy1yInojBgW%2Fimage%20\(2\).png?alt=media\&token=7d784912-aae8-4ee5-a651-88705bae35d6)

That said, it should be concise and should only hold **references** for the product. Any core details (product information, pricing, bonuses, etc.) should be uploaded as a separate PDF into your Knowledge Base (see: [Uploading Content](/main/start-here/setting-up-your-knowledge-base/uploading-content.md)).

![](https://468569185-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJl2zftYmeGMrSkfkRKrj%2Fuploads%2F14sRyBLZIMVZ6UpdHgCZ%2Fimage%20\(3\).png?alt=media\&token=5382328c-311b-4e65-8345-3a7f92ea656f)

{% hint style="info" %}
Think of the description as providing context and reference for the AI when generating messages.
{% endhint %}