> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/1.-product.md).

# 1. Product

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The first step in setting up your Sales AI is defining your product. Each product requires a title and a description. The title should be clean and recognizable, as it will be referenced by the AI.&#x20;

![](/files/KawDPdLOf4BXpg0i5BOJ)

That said, it should be concise and should only hold **references** for the product. Any core details (product information, pricing, bonuses, etc.) should be uploaded as a separate PDF into your Knowledge Base (see: [Uploading Content](/main/start-here/setting-up-your-knowledge-base/uploading-content.md)).

![](/files/qjcUd81lR0NV0ZrlcFRI)

{% hint style="info" %}
Think of the description as providing context and reference for the AI when generating messages.
{% endhint %}