# 1. Product

{% embed url="<https://www.loom.com/share/f6f922e8df5c48d98b713cd0a8059db4?sid=c1330b26-0f18-460f-ab4a-eecfd4431f82>" %}

The first step in setting up your Sales AI is defining your product. Each product requires a title and a description. The title should be clean and recognizable, as it will be referenced by the AI.&#x20;

![](/files/KawDPdLOf4BXpg0i5BOJ)

That said, it should be concise and should only hold **references** for the product. Any core details (product information, pricing, bonuses, etc.) should be uploaded as a separate PDF into your Knowledge Base (see: [Uploading Content](/main/start-here/setting-up-your-knowledge-base/uploading-content.md)).

![](/files/qjcUd81lR0NV0ZrlcFRI)

{% hint style="info" %}
Think of the description as providing context and reference for the AI when generating messages.
{% endhint %}


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