# 1b. Create a Product Description

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Keep your product description succinct. Upload more detailed information into the knowledge base as PDFs or videos as discussed earlier
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**`Sample Description`**

Here's an example of a product description for a hypothetical online course called "Digital Marketing Mastery":

[**Title:** Digital Marketing Mastery 2.0](#user-content-fn-1)[^1]

[**Description:** <mark style="background-color:green;">Digital Marketing Mastery</mark> is a <mark style="background-color:orange;">comprehensive online course designed for entrepreneurs and marketing professionals</mark>. This course offers a <mark style="background-color:orange;">deep dive into the latest digital marketing strategies</mark>. Students gain access to <mark style="background-color:orange;">high-quality video lessons, practical assignments, and exclusive resources</mark>. This course empowers learners to <mark style="background-color:blue;">boost their online presence, attract their target audience, and drive sales growth</mark>. It <mark style="background-color:blue;">provides the tools and knowledge you need to succeed in the digital landscape.</mark> <mark style="background-color:yellow;">If the prospect buys now, they get access to a fast action bonus.</mark>](#user-content-fn-1)[^1]

**`Legend`**

[<mark style="background-color:orange;">**Product Description:**</mark> \[Product Name\] is a \[type of product/course/service\] from \[Your Company or Product Line Name\] that offers \[brief description of the product's main features or services\]. It includes \[resources/training/support\] for \[intended outcome or benefit for the user\]](#user-content-fn-1)[^1]

[<mark style="background-color:blue;">**Key Features:**</mark> \[List the main features or services\]](#user-content-fn-1)[^1]

[<mark style="background-color:yellow;">**Unique Offers:**</mark> \[Special offers, rebates, or terms that prospects need to know/may ask about at this point of the funnel\]](#user-content-fn-1)[^1]

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That's it! Maax AI will draw on your larger Knowledge Base for more detail when needed
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[^1]: