> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/2.-strategy.md).

# 2. Strategy

{% embed url="<https://www.loom.com/share/ebf469ad939143958432acaa6deedce3?sid=14afe6ee-47ee-4387-b90b-ee34597c192c>" %}

### Strategy

Next, you'll define your strategies and goals. Strategies might include approaches like 'Empathy' or 'Scarcity', and you can provide a description detailing how these strategies should be implemented. For example, you might instruct the AI to instill scarcity by mentioning that enrollment for an online course closes in two days.

![](https://468569185-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJl2zftYmeGMrSkfkRKrj%2Fuploads%2FKau0v4olz2vPrulfFQGb%2Fimage%20\(6\).png?alt=media\&token=88f93036-8140-4e98-bca4-334a39ba6b80)

Since there are many ways you could build strategies, take a look at [💬 Building Good Prompts](/main/building-good-prompts.md), we're we've created sample prompts for different use cases