> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/2.-strategy.md).

# 2. Strategy

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### Strategy

Next, you'll define your strategies and goals. Strategies might include approaches like 'Empathy' or 'Scarcity', and you can provide a description detailing how these strategies should be implemented. For example, you might instruct the AI to instill scarcity by mentioning that enrollment for an online course closes in two days.

![](/files/q3jjXKuBANDjGhvAswJU)

Since there are many ways you could build strategies, take a look at [💬 Building Good Prompts](/main/building-good-prompts.md), we're we've created sample prompts for different use cases