> For the complete documentation index, see [llms.txt](https://documentation.maax.ai/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.maax.ai/main/setup-your-ai/sales-ai/2.-strategy.md). # 2. Strategy {% embed url="" %} ### Strategy Next, you'll define your strategies and goals. Strategies might include approaches like 'Empathy' or 'Scarcity', and you can provide a description detailing how these strategies should be implemented. For example, you might instruct the AI to instill scarcity by mentioning that enrollment for an online course closes in two days. ![](/files/q3jjXKuBANDjGhvAswJU) Since there are many ways you could build strategies, take a look at [💬 Building Good Prompts](/main/building-good-prompts.md), we're we've created sample prompts for different use cases --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://documentation.maax.ai/main/setup-your-ai/sales-ai/2.-strategy.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.